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The article focuses on the deep crisis faced by Moroccan media in the era of modern communication. It explains that this crisis manifests in the media's declining ability to interpret social and political transformations, along with a deviation from its fundamental role of crafting a trustworthy narrative that helps society understand itself and the world. The crisis involves the dominance of form and image over content, a scarcity of meaningful insights, and a disconnection between reality and storytelling, with coverage limited to fragments of the picture without providing a comprehensive context. The sector also suffers from economic and administrative issues, such as weak funding, the absence of clear strategies, institutional fragmentation, and delays in updating regulatory bodies, particularly the National Press Council. The article highlights the importance of building an independent, multi-source media system that collaborates with universities and data experts, as well as developing a "media city" (Media City) that brings stakeholders together to strengthen Morocco's narrative sovereignty and produce credible discourse that accurately reflects the country's reality and counters foreign false narratives. In conclusion, it emphasizes that a powerful media is one that creates meaning and builds trust, not just one that monitors or justifies; reform requires quality funding and empowering talents to establish an authentic image of Morocco both domestically and internationally.
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