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The article discusses the opening of a new boutique by Moroccan designer Fatima El Kadi in Tangier. The boutique features designs that blend traditional Moroccan heritage with contemporary haute couture styles. This opening is an important step in enhancing the presence of Moroccan craftsmanship and showcasing local creativity on an international level. Her designs are distinguished by the beauty of Moroccan embroidery with a modern touch, emphasizing the importance of preserving authentic artisanal skills. Fatima El Kadi has over twenty years of diverse experience and has a strong commitment to transmitting knowledge and preserving traditional crafts. She established a specialized embroidery school to empower a new generation of artisans. El Kadi chose Tangier for its rich cultural diversity and its connection to the Mediterranean and African regions. She is dedicated to strengthening her brand and supporting Moroccan heritage through her designs.
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