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ناظورسيتي
Moroccan car rentals focus on August bookings
The article clearly relates to the state of the car rental sector in Morocco, which faces numerous challenges and relies heavily on the participation of Moroccans abroad during August to stimulate economic activity. The sector experiences a significant slowdown in the summer, and an unplanned increase in the number of agencies has led to debt accumulation and rising vehicle procurement costs. Meanwhile, daily rental prices remain stable at around 300 dirhams, reducing profit margins and increasing the risk of a downturn. The sector is also witnessing a rise in informal rental activities, where cars are transported through unregulated methods, causing market speculation and unstable prices, which negatively impact the reputation of the regulated industry. It is expected that the lack of domestic demand will weaken activity during summer, as the sector completely depends on Moroccans abroad in August to achieve economic revival.
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