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The article focuses on the transformation of the Marbella area in southern Spain into a preferred destination for wealthy Gulf nationals during the summer season. Their substantial presence and optimism about increasing spending coincide with a rise in luxury tourism. The piece highlights the growing number of Gulf tourists, especially from the UAE and Saudi Arabia, who spend their vacations in Marbella's luxurious facilities and invest in purchasing or renting luxury cars and yachts, with expenditures reaching approximately 59,000 euros per visit. This shift is attributed to the security conditions resulting from the Gulf War, the increase in direct flights, and the security and aesthetic qualities offered by the city, making it a safe haven away from regional unrest. It is also noted that the external Gulf tourism market exceeds 70 billion euros annually. Ultimately, Marbella has become one of Europe's leading luxury tourism destinations, particularly for Gulf elites, positioning itself as a major competitor to traditional European cities like Paris and London.
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