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The automotive market in Morocco has experienced a positive performance since the beginning of the year, recording sales of over 152,486 vehicles up to July, representing a 15.7% increase compared to last year. In just July alone, approximately 20,738 cars were sold, despite a slowdown in sales growth of 5.2% compared to the same period in 2024. The figures indicate a significant expansion in the sales of electric and hybrid vehicles, which now account for 17% of passenger car sales—an 86.3% rise since January—along with an increase in the market share of Chinese brands to 11.2%, benefitting from a diverse range of models and competitive prices. Additionally, the light commercial vehicle segment saw an exceptional growth of 32.3%, reflecting a rebound in economic activity within the sector.
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