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The article discusses how algorithms and digital platforms influence voters' choices by examining the impact of technology on the electoral process. The study confirms that digital platforms utilize algorithms that enable campaigns to deliver targeted messages, which affect voting decisions and increase the popularity of campaigns—significantly impacting election outcomes. Additionally, the article highlights that these technologies can enhance or distort the image of candidates and lead to greater reliance on manipulated information, raising questions about the fairness and transparency of the electoral process.
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