هبة بريس
هبة بريس
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The city of Agadir continued to achieve positive indicators in tourism activity in 2026, recording approximately 4.97 million overnight stays during the first seven months, an increase of 11% compared to the same period last year. Agadir maintained its position as the second largest tourist destination in Morocco, accounting for 19% of total overnight stays, after Marrakech. In July alone, there were over 858,000 overnight stays with a 75% occupancy rate, as the tourism recovery in the Souss-Massa region persisted, reaching more than 5.3 million overnight stays with a 10% year-on-year increase, supported by rising demand for Agadir and the surrounding tourist destinations.
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