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Alibaba Cloud has experienced a significant increase of 475% in the pricing of WhatsApp Business messages directed to companies in Morocco, including authentication messages and commercial notifications. The cost of sending a single message has risen from $0.004 to $0.023, leading to an increase in the cost of a thousand messages from $4 to $23. Advertising and marketing campaign prices have also increased by 84%, with a monthly free quota of up to 1,000 replies. An additional fee of $0.0253 per message is charged for any messages exceeding this limit, placing added financial burdens on both local and foreign companies communicating with users within Morocco.
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