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The Ministry of Health and Social Protection, in collaboration with the National Initiative for Human Development, launched the sixteenth edition of the National Campaign to Promote Breastfeeding. The campaign runs from October 20 to November 20, aiming to encourage healthy practices during the first thousand days of a child's life. It emphasizes the importance of exclusive breastfeeding during the first six months to support the child's physical, cognitive, and emotional development, as well as to reduce the risk of illnesses, in accordance with World Health Organization recommendations. These guidelines advocate initiating breastfeeding within the first hour after birth and continuing it until at least two years of age or beyond. The campaign includes awareness activities for mothers and the community, involving healthcare professionals and media, with a focus on respecting the code on the marketing of breast-milk substitutes.
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