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EU probes fake hotel ads on Booking.com
The European Commission has launched an investigation into the hotel booking platform "Booking" to assess its compliance with combating fraudulent advertising and online scams. It is suspected that the platform has not taken sufficient measures to evaluate and address risks related to phishing and misleading advertisements, as well as neglecting transparency requirements concerning sponsored ads that highlight hotel deals for a fee. This investigation is part of the implementation of the Digital Services Act, which imposes on digital platforms the responsibility to protect users and increase transparency. The company could face fines if violations are confirmed. This is the first legal proceeding against "Booking," following a prior investigation targeting "Meta" in the same field.
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