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The Moroccan National Tourism Office is taking part in the World Travel Market in London from 3 to 5 November 2026, with an 850-square-metre pavilion hosting 47 exhibitors. Its aim is to strengthen Morocco’s presence in the British market and expand partnerships and bookings. Morocco welcomed 995,663 British tourists in the first eight months of 2026, an increase of 7%. Scheduled air capacity between the two countries stands at around 1.97 million seats, also up 7%. The Office is focusing on diversifying the Moroccan destinations benefiting from British demand, which is currently concentrated mainly in Marrakech and Agadir.
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