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Morocco made significant leaps in the global tourism rankings in 2025, welcoming 19.8 million tourists and generating tourism revenues of $14.8 billion. This progress moved the country up to the 22nd position worldwide, compared to 34th in 2019. This development results from government investments in infrastructure, expanding the air connectivity network, improving trade relations with Europe, and strengthening both domestic and international marketing efforts. These factors have made Morocco a more stable and attractive tourist destination ahead of hosting the 2030 World Cup.
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