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Swiss company SICPA, specialized in tracking and tightly monitoring taxed products such as alcoholic beverages and oil, has been operating in Morocco for less than twenty years, with Rabat and Casablanca serving as its main hubs. The company employs security features and techniques to ensure product authenticity, combat tax evasion, and prevent counterfeiting. It has contracts with the Customs and Indirect Tax Administration that extend for five years, valued at up to 20 million euros. In recent years, SICPA has tried to expand into the fuel marking market, but competition with another American company led to the cancellation of its contract in 2021, amid disputes involving political and financial relations that have sparked controversy in Morocco.
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