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The activities of the "Live Oman" exhibition in London 2026 focused on presenting a future vision of sustainable and diverse Omani real estate and cities. This included projects for future cities such as Sultan Hytham City and urban development initiatives in Salalah, aiming to showcase an urban model linked to sustainability, quality of life, and comprehensive services. The projects emphasize building smart, mixed-use cities that combine cultural identity with modern technologies, conveying the idea that investing in Omani real estate goes beyond mere space and location to include environment, services, and lifestyle. This vision seeks to position Oman as a global competitor in the real estate market, where future cities are synonymous with quality and sustainability, aligned with a long-term perspective consistent with Oman Vision 2040.
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