1 Hr
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الوطن
One Investment Voice
Writer Mahmoud bin Said Al-Aufi calls for consolidating investment marketing and promotion efforts in the Sultanate of Oman under a specialized authority, to reduce fragmented messaging and overlapping responsibilities among agencies. He proposes reorganizing existing functions and transferring marketing responsibilities and staff to the authority, which would develop a national strategy, run domestic and international campaigns, manage Oman’s investment identity, and build databases of investment opportunities and investors. He believes this could reduce duplicated spending, improve the effectiveness of market targeting, and attract high-quality investment to support economic diversification.
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