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Jerash Festival and Its Dual Role
During its 40th edition, the Jerash Festival celebrates its authenticity as a national cultural event. However, concerns are growing about its potential shift toward commercial projects, especially with increased private sector participation and its impact on the festival’s identity. These concerns include the decline in the presence of Jordanian artists, changes in selection criteria, and the risks associated with altering the festival’s logo and visual identity—particularly since the event is held within an archaeological city that demands preservation of its heritage. Additionally, there is ongoing debate about the festival’s content and its repeated editions throughout the year, questioning whether this threatens the event’s uniqueness. There is also apprehension about protecting the archaeological site from deterioration due to expansion and commercial activities.
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