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FIFA Reaffirms No Football Sales
The International Federation of Association Football (FIFA) issued an official statement in response to criticisms of the new entity project called FIFA Forward Enterprise (FFE). The aim of this project is to transfer some of FIFA's commercial and operational activities to a dedicated entity owned and managed permanently by FIFA, with the profits generated being distributed to all 211 member associations worldwide. The project provides each association with funding of $20 million over the next four years (2027-2030) to support the development of football in their respective countries. It is based on additional revenues that will be generated from a more efficient management of commercial operations, with an emphasis on maintaining FIFA’s control and not altering the governance structure. The statement also highlighted that the project is an opportunity to enhance the member associations’ participation in managing commercial opportunities. It affirms respect for freedom of expression and opposes any entity that does not represent all associations. It further stressed that FIFA’s current activities will remain unchanged unless a majority of regional associations agree otherwise, and that the program will not be established if the majority of regional associations do not approve it.
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