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Hasbara in US Elections
The article examines the expansion of “hasbara” tools in the United States, from media pressure to influencing elections through political spending and digital campaigns. It says the UDP committee raised more than $104 million during the 2026 midterm elections, while proposals were made to increase the advertising budget to around $750 million—four times the previous year’s budget. The article describes efforts to target candidates critical of the war in Gaza, using ads about local issues, anonymous messages, influencers and social media, as well as campaigns aimed at evangelical churches. It concludes that this spending is taking place as support declines among some young people and Democrats, and that divisions over the war are testing the influence of lobbying groups. AIPAC announced that it would stop officially endorsing candidates while continuing to provide independent financial support.
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