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Guinness Noodle Record
Buldak entered the Guinness World Records after participants posted 335 qualifying videos on TikTok in one hour, breaking the previous record of 250 by filming themselves eating spicy noodles. The challenge featured Buldak’s Original and Carbonara flavors, with individuals, groups, and internet celebrities taking part from various countries. To celebrate the achievement, the company released the song “Crave The Burn” in tribute to the fans who helped the brand go global.
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