Doha Festival City Launches 400M QAR Upgrade
Doha Festival City announces a comprehensive redevelopment plan for the shopping mall with an investment valued at up to 400 million Qatari riyals. The goal is to modernize assets and offer innovative shopping and dining experiences supported by artificial intelligence. The program focuses on enhancing comfort and ease of access, along with expanding stores for global brands such as Zara, as well as opening the first branches of Primark and Oulta Beauty in Qatar. The project also includes the development of the food and hospitality sector through contemporary concepts and luxurious dining experiences, utilizing smart solutions to improve efficiency and provide distinguished services to visitors. The aim is to strengthen the center's position as a leading destination for a renewed lifestyle, with an expected attendance of 20 million visitors in 2025.
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