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The Ministry of Social Development and Family has launched the "Connect Your Kids" campaign, coinciding with the start of the new school year. The campaign aims to strengthen parents' involvement in their children's lives and transform the task of taking them to school into an opportunity to foster communication, dialogue, and a sense of security. The campaign includes guidelines to promote partnership between families and schools, encouraging continuous daily practices that build trust and belonging among children. It is organized in collaboration with several national entities, including the Ministry of Education and social support centers. The goal of the campaign is to reinforce the value of family participation in supporting students' psychological and social well-being, and to establish the family’s role as a source of safety and stability.
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