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The article focused on the "The Origin of the Story" campaign launched by Ehsan Center on the occasion of International Seniors Day. The campaign aims to reaffirm the status and role of seniors in transmitting values and experiences across generations. It highlights the importance of older adults in society and emphasizes their contributions to building national identity and fostering family bonds through various activities and events on social media platforms, as well as cultural and social programs. Additionally, it underlines the center's efforts to enhance digital empowerment and home services for seniors, along with developing initiatives that enable their active participation in the community. The campaign stresses that honoring seniors is an ongoing societal responsibility that extends beyond just this special day.
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