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وكالة الأنباء القطرية
TikTok Launches AI Marketing Tool
TikTok has announced the launch of new smart tools to boost sales and shopping within the app using artificial intelligence. The platform offers the "Buy Direct" feature, which allows users to purchase products directly from the brand without leaving the app, reducing steps by integrating search and shopping into a single experience. This update is part of the "Agentic Commerce" initiative, aimed at simplifying and enhancing the user journey from product discovery to purchase, making it faster and more automated.
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