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The article focused on showcasing the experience of Ilham Mestour, the global creative director in the field of hair styling, during the "The MESTOUR Method" program in Doha. The five-day event took place at the M7 Center. The program aims to enhance the skills of professional hairstylists from various countries through practical demonstrations and innovative techniques, while also fostering technical confidence and creative expression. It also highlights the collaboration with KETA Company, which added a local dimension by providing a variety of hospitality experiences that support cultural and creative exchange in an environment that combines technology and arts. The program reflects Doha’s position as a creative hub and emphasizes the importance of focusing on personal artistic identity and cultural interaction within the beauty industry.
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