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FIFA marks 1,000th World Cup match with 24-hour branding
FIFA, the International Football Federation, celebrated the 1,000th match in the history of the World Cup, which was held at Estadio Monterrey in Mexico between Tunisia and Japan during the 2026 tournament. Special arrangements were made, including a refereeing crew dressed in orange uniforms with golden accents and a special badge bearing the phrase "Match 1000." The event enhanced the value of the brand, with massive sales of souvenir products printed with the logo, and the proceeds from these sales will primarily be allocated to support FIFA.
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