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The Kingdom's endeavor is a unique opportunity to develop a Saudi gift industry that reflects its cultural and religious identity. This involves aiming to produce a diverse range of products, from budget-friendly to luxury, for visitors of Mecca and Medina. Achieving this requires a national program that supports designers and startups, stimulates creative industries, and aims to turn part of the spending by pilgrims and visitors into locally-made products, thereby strengthening the national economy.
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