21 Hrs
Source:
عاجل
Al-Saieri Discusses Media Reputation and Crisis Management
The meeting hosted by the "Hikma" community in Riyadh focused on strategies for building media reputation and crisis management in the digital age. Nawaf Al-Saieri emphasized that success in media campaigns relies on clever ideas and clear messaging, rather than large budgets. He also pointed out the importance of understanding the target entities' identity and choosing the appropriate platforms. Additionally, he explained that crisis management requires thorough investigation from the outset and a calm approach, as an ill-considered response can escalate artificially created crises.
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