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The art of social media management: when the message becomes more important than the posting

The art of social media management: when the message becomes more important than the posting

The article focuses on the art of managing social media platforms, emphasizing that success on these channels depends on the quality of content and understanding the audience, rather than on frequent posting or the number of followers. It explains that effective management requires integration with traditional media, along with reliance on analysis and knowledge to achieve lasting impact. The article also highlights that the person managing the accounts is the most important factor in the success of media presence.

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