114 Days
Source:
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Is the World Cup a competition between national teams or a clash of international narratives?
The article aims to illustrate that the World Cup is no longer just a sporting event, but has become a dynamic platform for redistributing symbolic power among nations and shaping global impressions. Countries compete to attract attention, build a favorable image, and promote national narratives that align with the moments of the event, in order to achieve strategic gains in the global attention market. The article also emphasizes the importance of having a dedicated national institution responsible for maintaining and managing the country's image, leveraging major events to enhance its international standing.
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