Men dominate the gold market with 83%: How do companies attract women?
Men dominate gold investments with 83%, while women account for only 17%, despite Egyptian women being the most connected to gold as a means of savings and adornment. This is because women prefer purchasing gold jewelry, whereas gold fund products are relatively new and require more awareness about their benefits, such as no manufacturing costs and ease of buying and redeeming. Experts believe that the gap is not due to women’s lack of interest in gold but rather a deficiency in financial literacy and awareness. They emphasize the need to simplify the marketing concepts of these products and to direct targeted messages specifically toward women to increase their participation.
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