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The "Basmah Mahara" initiative was launched in Jeddah to introduce high school girls to the fields of beauty and fashion through practical workshops, field visits, and inspiring success stories. The initiative aims to develop skills, explore career interests, and raise awareness of training opportunities, in line with Saudi Arabia's Vision 2030 to empower youth. The program includes four specialized workshops in fashion design, cinematic makeup, hair styling, and makeup artistry, and will continue until July 26, 2026, with the participation of trainers and specialists.
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