1 Day
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المواطن
Al-Moasissi conducts campaign management training
The “Mujtama Mu'assasiy” non-profit organization organized a workshop titled "Effective Awareness Campaign Management: From Idea to Behavioral Change," led by Mr. Walid bin Awda Al-Harbi. The goal was to train leaders and practitioners on designing and managing successful awareness campaigns. The workshop covered strategies for goal setting, message design, enhancing collaboration among stakeholders, and measuring campaign impact to foster sustainable behavioral change. Emphasis was placed on understanding the target audience and aligning efforts with strategic objectives to achieve effective results. This workshop is the second edition within the “Mu'assisi” programs, which aim to advance institutional communication practices in the Kingdom.
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