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Riyadh Travel Market Highlights Sector Resilience
The "World Travel Market - Spotlight" exhibition in Riyadh highlights the resilience of the Saudi tourism sector, with signs of a significant rebound expected to continue until 2027. Data shows a strong increase in demand in Jeddah since March 2026, with forecasts indicating that bookings will reach 2025 levels by February 2027, driven by major projects in Riyadh. In the first quarter of 2026, the number of visitors rose by 8% to 37.2 million, with tourism expenditures amounting to 82.7 billion Riyals, and domestic tourism increasing by 16%. The Kingdom welcomed roughly 123 million visitors in 2025, as the tourism sector continues to make sustainable investments in aviation and hospitality, supported by a network connecting 176 global destinations, with the goal of accommodating 150 million visitors annually by 2030. The exhibition is held to foster business partnerships, support Saudi Vision 2030, and features over 6,500 international visitors, all contributing to enhancing the Kingdom's position as a leading hub for innovation and global tourism investment.
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