Asir Environment Starts Date Quality Drive
The Branch of the Ministry of Environment, Water, and Agriculture in the Aseer Region has launched an awareness campaign titled "From the Farm to the Consumer... Let's Preserve the Quality and Safety of Dates," aimed at raising awareness about the importance of maintaining the quality and safety of dates throughout all stages of the food supply chain. The campaign seeks to promote shared responsibility among farmers, traders, and consumers to ensure the delivery of a safe and healthy product to the Saudi table. It also aims to enhance food sustainability and protect public health by implementing the highest standards of quality and safety from cultivation to sale.
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