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Arsenal Club extended its sponsorship agreement with Emirates Airlines for an additional five years until 2033, at a value of up to £70 million annually, making it the most expensive sponsorship deal in the English Premier League. The agreement includes placing Emirates' logo on the club's shirts, covering the men's, women's, and youth teams. The extension reflects Arsenal's recent success, as the team won the league title for the first time in 22 years and reached the Champions League final for the second time in its history, with a significant increase in sponsorship value compared to the previous deal, which was worth £50 million annually. This long-term partnership serves as an example of successful sponsorship relationships and underscores Arsenal's growing sporting and marketing stature.
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