Expert: Saudi Arabia pursues proactive initiatives
Saudi Arabia adopts a proactive policy in developing initiatives related to local products, with the aim of strengthening and advancing the sector in line with developmental and sustainability goals. The authorities work to organize and support the confectionery industry and similar products by establishing a clear strategy and encouraging innovation, with the goal of improving quality and offering consumers a more diverse range of options. Additionally, policies focus on enhancing local production and reducing reliance on imports, setting specific targets and figures to increase production and expand both the domestic and international markets.
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