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Apple plans to launch new categories of its smartwatches that will go beyond the current "Ultra" and "Hermès" ranges, with possibilities of featuring premium materials, exclusive designs, and advanced health features. These may include improved biometric sensors and new designs for the 2026 models. The prices of the latest models are expected to increase, along with the addition of health features such as blood pressure monitoring. The company is exploring a variety of options in terms of sizes, shapes, and fitness trackers without screens. Its goal is to offer luxury watches at record-breaking prices and to develop advanced technology, while details about this new luxury category remain undisclosed for now.
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