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Turkish club Trabzonspor saw a significant increase in its followers on social media after signing Egyptian player Mohamed Salah, who joined on a two-year loan deal worth 17 million euros annually. The club's Facebook followers rose to 3.1 million from 1.3 million before the announcement, and its followers on X (formerly Twitter) increased to two million from 1.9 million. Additionally, the club's fans generated over one million interactions with Salah's introductory video on Instagram, ahead of the new season-opening match against Kasimpasa on August 15.
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