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Tihama Advertising, Public Relations, and Marketing Company announced that its net losses increased by 157.06% in the second quarter of 2026, reaching 8.88 million SAR compared to 3.45 million SAR in the same period of the previous year. This rise is attributed to losses from financial assets, a decline in accounts receivable values, as well as decreased results from affiliated companies and lower revenues due to the absence of income from the events and entertainment sector. The company's revenues declined by 16.22% to reach 527,900 SAR, while accumulated losses continued to stack up, amounting to 63.6 million SAR, prompting the auditors to issue a warning about the potential doubt regarding the company's ability to continue as a going concern. Currently, the company is striving to reduce its losses by liquidating subsidiaries and investing in new projects, with sufficient liquidity to meet its short-term obligations.
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