Al-Hilal and Al-Nassr Ownership Shares
The article emphasizes the need to develop sports programs in a way that boosts public confidence and aligns with their aspirations. It advocates moving away from outdated methods that rely on dividing the audience based on clubs and repeating the same content. It also highlights the importance of providing content that focuses on features of a modern league, reflecting the beautiful image of sports and engaging the present generation. Additionally, it calls for distancing from the dominance of clubs and the politicization of sports media, which should remain a vibrant mirror of the stands and fans.
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