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The article focuses on Saudi Arabia's Vision 2030 for the development of higher education, where the leadership sets a fundamental goal of building a university capable of competing globally by empowering individuals, enhancing skills, and promoting lifelong learning. It emphasizes that the university's role is no longer limited to expanding seats or issuing degrees but has shifted to becoming an institution that focuses on people, develops programs, and achieves tangible impacts on students and society. This is to be achieved through making data-driven decisions and transforming knowledge into a force for innovation and development. The article also highlights the importance of accompanying change processes with impact measurement, institutional knowledge development, and ensuring the sustainability of excellence by continuously reviewing results and decisions. Additionally, it calls for building an administrative culture based on responsibility, sustainable impact, and overcoming organizational challenges to attain academic excellence and global competitiveness.
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