Google offers preferred sources tool to aid publishers in boosting visits

Google has launched new tools and technologies to support news websites and reduce the decline in digital site traffic caused by the expansion of AI-powered generative search features. Among the most notable of these tools is the “Favorite Sources” button, which publishers can embed on their pages, allowing readers to easily select their preferred sites and ensuring they appear consistently in search results and news sources.Studies have shown that including a website in users' preferences doubles click-through and conversion rates, aiming to support the publishing industry and strengthen its digital presence. Additionally, Google currently offers smart features that enable users to rephrase the “Discover” summary and customize their daily audio newsletters through natural commands, in an effort to enhance focus and facilitate access to reliable news amid digital challenges.

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