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Riyadh is moving toward leveraging the Expo 2030 exhibition to strengthen its historic identity and attract tourists by revitalizing the city's historic heart and connecting it to the future. The project focuses on enhancing the urban landscape of historic areas such as Al-Murabba, the National Museum, the Royal Palace, and old markets, with the aim of creating an experience that combines heritage with future aspirations. This strategy seeks to transform the exhibition into a catalyst for economic and social development, drawing on global examples like Expo Milan, in a way that leaves an architectural legacy and long-lasting memories in the city. It emphasizes that the success of the event goes beyond its visitors, aiming to repurpose spaces and enrich Riyadh's cultural and historical identity.
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