Al-Ula boosts global profile via Saudi-French heritage partnership
Al-Ula has announced the enhancement of its global standing through a comprehensive Saudi-French partnership focused on heritage and culture. The historic cooperation between the Kingdom and France aims to boost Al-Ula’s cultural and tourism sectors, and to develop joint projects for heritage preservation and tourism development in the region. The agreement emphasizes sustainability of the site and seeks to increase international awareness of Al-Ula’s cultural significance, with expectations of achieving significant economic and tourism benefits in the future.
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