Al-Sultan Highlights Strategic Communication Impact
Strategic Communication Expert Abdulrahman Al Sultan emphasized that the success of communication is measured by its impact, not by the volume of posts or view counts. It all begins with asking, "Where do you want to get to?" He clarified that setting clear goals and understanding the audience and their needs are essential before choosing the tools and platforms. He also highlighted that content should be aligned with the strategy to achieve the desired objective. Furthermore, he stressed the importance of analysis, forecasting, and measuring impact rather than just focusing on visibility indicators. He noted that communication skills can be developed through practice, while also emphasizing the need for awareness of digital legacy and cybersecurity, especially as digital presence grows and electronic threats increase.
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