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الاقتصادية
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Playhera Saudi Debuts First Products in Riyadh
Playhera, a Saudi-based company, launched its first products from the Creative District in Riyadh by releasing the regional version of the game Prime Rush. This move reflects the success of the efforts by the Royal Commission to support the growth of the creative economy and expand the presence of Saudi companies in regional markets. The achievement aims to foster an innovative environment, develop creative products, and involve Saudis broadly in designing environments and characters inspired by local culture. This initiative enhances Riyadh’s position as a regional hub for business and creative industries and supports building a sustainable economy rooted in knowledge and innovation.
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