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The Saudi Media Academy, as part of its international training program "Strategic Leadership and Institutional Transformation in Media," focused on visits to "The Times" and "The Sunday Times" in London. The aim was to explore advanced models of digital transformation, develop innovative media business models, and enhance the efficiency of media organizations in keeping pace with technological changes. These visits are part of the first phase of the second edition of the "Media Leaders" track, which seeks to build national leadership capabilities contributing to the realization of Saudi Arabia's Vision 2030. The program provides an opportunity to benefit from global experiences in the media industry, with a focus on fostering growth and sustainability through modern technologies.
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