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Saudi Arabia Dominates Gulf Beauty Market
The beauty market in Saudi Arabia is experiencing rapid growth, with sales reaching $8.1 billion in 2025. It is expected to increase to $10.84 billion by 2031, at an annual growth rate of 6.17%. Product categories such as makeup and skincare have begun to surpass perfumes, which previously accounted for around 60% of market sales. The Saudi market has become the largest in the Gulf region, with strong participation from local brands like Moonglaze and Nice One Beauty, driven by increasing female participation in the market and entrepreneurship. Continued growth is anticipated through e-commerce and the expansion of both global and local companies.
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