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Economic efforts to boost Al-Jawf dates
The Al-Jouf region leverages the date harvest season to boost the local economy through marketing initiatives, most notably a free market established in Sakaka aimed at supporting farmers and producers and enabling them to directly market their products. The market features more than 15 types of dates, with over 30 exhibitors participating daily. It offers various marketing channels, including morning auctions, wholesale, and evening sales. Al-Jouf is one of the last areas in the Kingdom to produce dates, which grants it particular marketing significance during periods when production declines in other regions. These initiatives help to increase the economic value of dates and to stimulate commercial activity in the area.
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