Amazon partners with OpenAI for AI ads
Amazon has announced a partnership with OpenAI that allows advertisers to run ads within the "ChatGPT" platform, starting with certain brands in the United States. This move comes after OpenAI began selling paid advertising slots on the platform in February, which has reached 900 million active users weekly. Amazon emphasizes that interactive ads within chatbots represent a rapid growth opportunity to reach customers, with ads appearing as text or images below ChatGPT responses, managed through OpenAI's advertising system.
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